Google has a terrific business motto: “Do one thing really really well.” This approach has worked so well for them that the word “Google” is now a verb in the dictionary!
For as long as I can remember, I’ve always been the type of consumer who’s been drawn to businesses that share a similar philosophy. When I think about my favorite restaurants, products, and services, they’re all experts in their respective industries.
Similarly, I was drawn to the chiropractic profession because there is ONE thing done by chiropractors that no other health care provider can do… detect and correct vertebral subluxation.
Yes, it sounds like a mouthful, but think of it this way… Dentists are the only professionals who check for cavities in your mouth. Similarly, no one else in the world checks your spine the way chiropractors do… Not orthopedists, not neurologists, not physical therapists, and not neurosurgeons.
No other health care specialty can duplicate the way chiropractor’s help people. Not even close! Chiropractors provide a distinct service that patients simply won’t find in a medical office… And that’s what attracts so many Americans to chiropractic! It’s a fresh perspective for patients seeking a safe and natural form of health care.
Well stated Dr. Tanase!