I watched two drug ads this morning for a medication made by Abbott Pharmaceuticals called Humira. They’re aimed towards patients who suffer with joint pain associated with rheumatoid arthritis (RA) and a skin condition called psoriasis.
The most important part of any drug ad is the portion that informs the user of its side effects. Before you watch the commercial below, I want you to read the warning first:
“Humira can lower your ability to fight infections including tuberculosis. Serious, sometimes fatal events can occur such as infections, lymphoma or other types of cancer, blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure.”
Pretty important info, wouldn’t you say? Important enough that you’d rightfully expect the maker to go over it with you S-L-O-W-L-Y… Now I want you to listen to the warning:
So how much time did Abbott Pharmaceuticals take to warn you about the risk of developing cancer, life-threatening infections, nervous system problems, and death? 16-seconds…
What I’m hearing is that you might develop a condition that’s worse than the one you currently have, and some test subjects actually died taking this drug! (If there was ever a perfect time to ask “WTF?” this would be it…)
Enjoy the full ad. Watch how million-dollar marketing campaigns can motivate some people to willfully trade arthritis for cancer.